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Evolution Fresh: Sip in a Brighter Direction Campaign


Our Sip in a Brighter Direction campaign for Evolution Fresh was all about taking a positive small step to better yourself in the new year. We encouraged people to take a sip in a brighter direction by sharing tips and quotes and in return we asked them to share their #smallsip on Instagram. Our wellness influencers also shared their expertise and how they were making a change this year. I helped execute the look and feel to create in-store marketing pieces and digital ads that drove traffic to Evolutionfresh.com where we had a hub of inspirational content, engaging videos, and aggregated UGC. 

Role: Senior Art Director  |  Team: Ann Capra, Kelsey O’Brien, Bryan Simkin

Upshot Agency, 2016-2017

 

In-store Marketing and Digital Ads: Shelf talkers in aisle to drive sales and digital ads to encourage going .com.

 

Social Campaign: Encouraged users to share their small sip with us.

 

Expo West 2017 Tradeshow Booth

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